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New Research on Future of Newspapers to be Unveiled at Power of Print Conference

- Maha Karim

Friday, 03 April 2009 16:07

The global consultancy PriceWaterhouseCoopers will unveil a major new research project on the future of newspaper publishing at the new Power of Print Conference & Expo, to be held in Barcelona, Spain, on 27 and 28 May next.
The research, conducted in cooperation with the World Association of Newspapers, includes surveys of consumers, advertisers and publishers and provides some surprising insights into the market outlook for newspapers in coming years.

Marieke van der Donk, Senior Manager for Entertainment & Media at PriceWaterhouseCoopers, will examine current industry trends and forecast where these might lead in her conference presentation, which will includes analyses of industry and company reports. She will also examine a range of new technologies, both for their influence consumer behaviour and their impact on newspaper companies.

The Power of Print conference is the first global conference for senior newspaper executives to explore new opportunities and successful strategies exclusively for the printed newspaper. Although digital innovation is a primary area of newspaper industry development, print and advertising continue to fund these new ventures, as well as being the profit centres for the vast majority of newspaper companies, even in these tough times.

The Power of Print conference, on 27 and 28 May, will be followed by the World Newspaper Advertising Conference, on the 28th and 29th May, at the Hotel Rey Juan Carlos I in the heart of Barcelona.

Other Power of Print presentations include:

- ³The facts about newspapers, profitable print trends,² a keynote speech by Gavin O'Reilly, Chief Operating Officer, Independent News & Media Plc & WAN President.

- ³Investing in the Future of the Printed Newspaper,² by Dr Seok Hyun Hong, Chairman, of Korea¹s JoongAng Ilbo.

- Case studies of projects that can add millions of dollars to the bottom line, by Steve Reed, Director of Circulation Operations/Single Copy for the Arizona Republic, who will examine SoftBook technology, and Jerry Brown, Director in the Advisory Services Practice for PricewaterhouseCoopers, who will provide the latest distribution trends and strategies.

- An examination of News International¹s Newsprinters operation, the world's largest printing plant for newspapers. One year after the 650-million-pound (US$917 million) printing plant began operations, it has become something more

- an outsourcing success story and a symbol of print's viability in the digital age.

- ³The art of balancing between print and digital,² by Mikael Pentikäinen, President of Sanoma News in Finland.

- ³The Individual Newspaper. Micro-targeted products with high yields,² by Peter Vandevanter, Vice President for Targeted Products for MediaNews Group in the United States.

- ³A process for successful product development,² by Kylie Davis, Managing Editor for Editorial Business Development & Strategic Publishing at the Sydney Morning Herald and Sun-Herald in Australia.

- ³Product Launches in Difficult Financial Times,² by Martim Avillez Figueiredo, Publisher and Editor-in-chief of the new "I" daily in Portugal.

- ³Boosting advertising through print publications: Lessons from the Gulf,² by Abdul Hamid, Editor-in-Chief of Gulf News in the United Arab Emirates.

- ³Investing in print quality², by Josef Aumiller, Vice President of PrintCity, an alliance of graphic arts companies that demonstrates how improved print quality leads to new products, new advertising revenues and new sales.

- ³Newspapers that are increasing circulation,² by Fergus Sampson, CEO, Emerging Markets, Media24 in South Africa.

- ³Design as a competitive advantage in a regional market,² by Rodrigo Fino,President of Garcia Media Latinoamérica, who will present the case of El Informador in Venezuela, a newspaper that redesigned last year and took the No. 1 spot in a competitive market.

- ³Success with hyper-targeted print publications,² by Martha Stone, Director of the WAN Shaping the Future of the Newspaper project.

- ³Printcasting: People-Powered Magazines,² by Dan Pacheco, Founder of Printcasting.com in the United States.

- ³10 Important Lessons from three age-specific youth-targeted newspapers in France,² by François Dufour, Editor and Founder of Play Bac Presse in France.

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