Set-up to cater to a diverse target audience including interior designers, consultants and homeowners in Bahrain and Saudi Arabia, the 300,000 sq. ft. retail complex features products installed in an actual home set-up to allow customers to have a more convenient way to shop. Incorporating a 50,000 sq. ft. covered warehouse and a 25,000 sq. ft. showroom, the retail complex offers a wide range of products, which are classified under 20 sections, some of which are kitchens, bathrooms, tiles, shower rooms, Jacuzzis, flooring for ceramic and wood, ceilings, doors, wallpapers and luxury paints, among others. It also has a 'Design Centre', where customers can get expert advice on the best products and other design-related inquires.

"We are proud to be reporting these excellent accomplishments merely three months since we inaugurated our very first 'BUILDMART' in Bahrain, which is proof that we have successfully penetrated this market," said Rizwan Sajan, Chairman, Danube Building Materials. "The strategic steps we have taken to address the increased demand for top quality building materials across Bahrain backs up our high growth expectations for 'BUILDMART' for the year ahead."

The success of 'BUILDMART' in Bahrain is driven by the continuous growth in the number of homeowners in the country, given its more accommodating freehold laws and the increasing incidence of younger individuals seeking a residence of their own. Danube also reported that the most in-demand products in Bahrain are chandeliers, light fittings, wallpapers, ceramic floor and wall tiles. In anticipation of further growth, the company is planning to add more products, including curtains and carpets to its current offerings, with aims of attracting more visitors.

"We are building on the momentum we have gained in this market, and we are confident that we will be able to hit the targets we have set for our entire 'BUILDMART' franchise, which is an AED 50 million turnover in the first year of operations, and a subsequent growth of 50 per cent in the second year and another 50 per cent rise in the third year. This is only the beginning of a strategic expansion plan we have set for the 'BUILDMART' brand, and we are confident that our similar facilities within other markets such as in KSA, which we have recently inaugurated, will be met with similar reception from customers," concluded Sajan.

Global Arab Network